Excerpt of Industries and Markets
International Industry Knowledge
Through the years we have designed and implemented trade shows for various industries. This has enabled us to develop a deep understanding of the challenges and opportunities of these industries and its sectors. The most essential ones are listed below (in alphabetical order):
Advertising Material, Aluminium, Automation ● Equestrian Sports Business ● Food Technology & Processing, Franchising ● Indoor Sports, Industrial Components, IT ● Machine Construction, Machine Tools, Marketing & Communication, Measuring Machines & Testing, Mechanical Engineering, Medical ● Public Sector, Printing Tecnologies ● Robotics, Rapid Prototyping ● Safety & Security, Sourcing, Supply Industry ● Telecommunications, Tooling
Thanks to the long-serving time in the trade show business we do not only have a profound knowledge of processes, socio-political and economic challenges of various industries but also a strong network within individual companies as well as within associations and interest groups – nationally and internationally.
The conceptual design of international trade show concepts in various regions and countries is always connected with holistic market entry strategies. Prior to feasibility studies and later implemention locally the whole game is about practical guidance for all participating companies. This includes knowledge about political and economic processes regarding subsidiary setup, knowledge about cultural behaviour and support needed to agree on joint-ventures and establish partnerships. It is of paramount importance to make and establish contacts locally with government agencies and with all kinds of stakeholders.
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